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FRUIT JELLIES PACKAGING

The main aspect of this project was to aim the product at a different market – adults who were looking to purchase a quality foodie gift.

We started by simplifying the logo (which was originally aimed at kids) using one of the fonts. Several concepts were created, with the final design looking more modern and giving a more of a luxury gift look – using imagery created in-house of painted plants and fruit to represent the product inside.

Client : Pimlico

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