5 Reasons Every Business Needs Professional Photos
We’ve all been there. You’ve got a budget for your project, one thing after another is piling up. You look at the list and you’re deciding what are “must haves” and what are “nice to haves”. Your eyes fall on professional photography. You start to wonder if you could just take some pictures yourself. Or… there’s always stock photography? STOP.
The truth is that every business in every industry can benefit from professional photography. No matter who your customers are or which product you’re selling high quality photography will contribute to trust amongst your audience.
Here are just 5 reasons why professional photography is so important to your business!
- A picture is worth a thousand words
You’ll have heard this before and whilst not all adages are true this one most certainly is. These days a photo is probably worth even more. In the age of e-commerce, social media consumers like to see things for themselves before making the decision to buy. This makes your product images more valuable than ever before.
- Your images represent your business
When considering DIY-ing remember this – your photos represent your business. Low quality, unprofessional photos will communicate the same about your company and the services and products you offer. Make sure you make a good impression and don’t forget first impressions count!
- Customers want to know you
Everyone has seen those photos before. PUT THE STOCK PHOTOGRAPHY DOWN. When people visit your website or social media they want to get to know you! Stock photography won’t help you there. The best way for customers to get to know your business is by showing them actual photos of your business, your team members and your products.
- Images are great for SEO
If your business has a website (and your business should have a website!) you may have heard of SEO. Search engine optimisation is the practice of optimising elements of your website in order to rank higher in search engine results. One such element of SEO is images.
- Your photos are your assets
You’ll have heard the phrase “content is king” and this has been the case for a while now. However many don’t realise that photos are content – hugely powerful and versatile content.